About Us

Who We Are

  • Experts in electronic data collection
  • Seamless coverage of 36 states of Nigeria +FCT
  • Timely delivery of fieldwork operations and market research surveys
  • Top-notch quality assurance procedures on each project
  • Quality delivery at a price you can afford!

Vision Statement

 

‘’To partner with our client in their bid to consolidate market positions and increase profitability, and also become the “Go To” brand at market entry point by engaging with consumers in ways that would deliver meaningful insights upon which winning marketing strategies can be crested.”

Our focus at QRSL is to keep being relevant in the business of our esteemed clients by providing up-to-date business information that will assist in positioning client’s brands at a vantage position over competition through collection of relevant data with high integrity and use of state-of-the-art technology for research analysis.

In QRSL, emphasis is placed on the integrity of the raw data as the quality and accuracy of the final output of any research survey depends largely on the quality of the data that generated it. Hence, stringent quality control measures are put in place at different levels to guarantee reliable data.

Quality Control Measures

  • Use of experienced field supervisors and interviewers
  • Adopt group interviewing techniques which eliminates fraud and interviewers’ indolence
  • Strict compliance to agreed sampling approach and other project specifications
  • Proper monitoring of quota achievement and quality of responses via situation room operations
  • Validate integrity of data collected through combination of both physical and telephone back-checks.